The ______ research method is naturalistic and emergent because participants are in their natural environment.
A. field experiment
B. lab experiment
C. ethnography
D. biography
C. ethnography
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A business's return on sales is ________
A) sales divided by net marketing contribution B) net marketing contribution multiplied by sales C) net marketing contribution divided by sales D) net profit multiplied by sales E) net profit divided by sales multiplied by 100%
By definition, a(n) ________ is a community, nation, or group that shares common traditions, institutions, activities, and interests
A) market B) society C) environment D) marketplace E) corporation
Scenario 9.2 Use the following to answer the questions. Regardless of their age, income, or gender, an increasing number of people are turning to the Internet to search for information, products, people, news, maps, entertainment, and whatever else you can think of. At the forefront of this massive search is Google; accompanying Google are social media sites such as Facebook, Twitter, and Pinterest. Google has developed methods for making information useful to all types of Internet users. Some users want to critique the information, some just want to read the information, and some want to be the information writers. Facebook, originally used as a social networking application, is now picked up by retailers, brands, celebrities, churches, political campaigns, and nonprofit agencies.
Twitter is a more real-time site and, as is Pinterest, a more personally-affiliated medium. Refer to Scenario 9.2. Which of the media below would be best for the American Red Cross to use in developing relationships with blood donors, and in soliciting funds for storm-ravaged communities as a result of floods and fires? A. Google B. TV C. YouTube D. Facebook E. Twitter
You have the most popular house on the block for the neighborhood children to play at. You have a trampoline, tree fort and jungle gym. Your family also has two large German shepherd dogs. What should you consider given the described situation?
A) Purchasing personal property replacement cost coverage B) Purchasing earthquake coverage C) Purchasing an umbrella policy D) None of the above