Which of the following types of presentation media is most useful for helping audiences comprehend abstract materials and concepts
a) physical models
b) handouts
c) document camera
d) human assistant
Answer: a) physical models
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Which approach is typically used in direct mail and direct e-mail campaigns?
a) Split message b) Pilot test c) Content analysis d) Communication audit
Which of the following is NOT a characteristic of communication?
b. Includes only spoken/written words c. Involves negotiation and creation of meaning d. Involves sharing of meaning e. All of the above are characteristics of communication
The activity of imposing patterns on the sense data we've perceived is called ________
What will be an ideal response?
Orsen Welles’s War of the Worlds program was more than an attempt to entertain. Welles also:
a) wanted to promote his socialist philosophy; b) champion Franklin D. Roosevelt’s bid for another term; c) dismiss the belief that radio was a voice from heaven; d) mar William Paley’s image; e) all of the above