Describe the possible differences in customer choice criteria between car rentals and outright purchases
What will be an ideal response?
Renters typically reserve a specific vehicle class or category rather than a specific brand or model. For example, rental car companies offer sub-compact, compact, mid-size, and luxury models. The brand of a subcompact may be a Kia or a Chevy. Physical characteristics like color, upholstery, and the number of cup holders are more important to buyers. Consumer consideration of rental locations, insurance coverage, cleanliness of the vehicle and facilities, and ease of the reservation system are also considerations for rental services that differ from car dealerships.
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Which of the following statistics is not permissible with ordinally scaled data (Table 8.1 in the text)?
A) range B) mode C) rank order correlation D) all of the above
Total variable costs
A) stay the same as output changes B) increase as output decreases C) equal a variable rate x amount of output D) increase on a per unit basis as output increases
Which of the following would NOT apply to someone who scores high on The General Self-Efficacy Scale?
a. If someone opposes me, I usually get what I want b. I can confidently deal with unexpected events c. I get flustered when facing difficulties d. If I am in trouble, I can usually think of a solution
The APA requires that people or organizations be given a minimum of 30 days notice
regarding any hearings to which they are a party. a. True b. False