A difference between informational labeling and persuasive labeling is that informational labeling:
a. focuses on a promotional theme or logo rather than consumer information.
b. increases a consumer's cognitive dissonance after the purchase.
c. helps a consumer make proper product selections.
d. gives the impression of environmental friendliness to a product.
ANSWER: c
Informational labeling is designed to help consumers make proper product selections and lower their cognitive dissonance after the purchase. Persuasive labeling, by contrast, focuses on a promotional theme or logo, and consumer information is secondary.
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