The advertising promise that captures the reason that people buy products is known as:
A) creative strategy.
B) the advertising appeal.
C) the selling proposition.
D) the creative execution.
E) the big idea.
C
Business
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One of the problems facing the Apple Watch is its ______.
A. large number of functions B. large face C. difficult-to-use display D. clear understanding by customers of the purpose of the product
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The court has the sole right to accept or reject a proposed plan of reorganization under Chapter 11
a. True b. False Indicate whether the statement is true or false
Business
Publishing false information about another's product is trade libel.
Answer the following statement true (T) or false (F)
Business
The characteristic line for any well-diversified portfolio is horizontal
Indicate whether the statement is true or false
Business