How much evidence is needed to satisfy the prior substantiation requirement of the FTC? Explain
What will be an ideal response?
[Generally, an advertiser must have in advance a "reasonable basis" for believing the claim is true. This means simply the amount of proof that would satisfy a reasonably prudent businessperson. However, when an ad implies that a higher, particular level of proof is the basis for a claim, then that particular level of proof must indeed be present.]
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Out of the Irish problems have emerged many world-class films producing an unprecedented economic boom in Ireland
Indicate whether this statement is true or false.
The theory that suggests that CMC groups and ftf groups can develop similar social rules if given enough time for an equal amount of message exchange is called
a. accommodation theory. b. argumentative skills theory. c. social information processing theory. d. content conflict theory. e. personal conflict theory.
Which of the following is a question a group should consider to reach a clear definition of a problem?
A) What is the specific problem that concerns us? B) Why are we not affected by the problem? C) What terms do we already understand? D) What is the general issue that concerns us?
Web 1.0 launched the social media revolution
Indicate whether this statement is true or false.