The customer relationship management process includes customer segmentation by value and subsequent generation of customer loyalty for the most attractive segments
Indicate whether the statement is true or false
a. True
b. False
ANSWER: True
The customer relationship management (CRM) process includes customer segmentation by value and subsequent generation of customer loyalty for the most attractive segments. This process provides a set of comprehensive principles for the initiation and maintenance of customer relationships and is often carried out with the assistance of specialized CRM computer software.
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Liquidity relates to a company's ability to do which of the following?
a. The ability to pay its financial obligations as they become due b. The ability to stay in business over the long run c. The ability to pay dividends to its stockholders d. The ability to collect the amount their customers owe the company
Record the December 31 adjusting entries for the following transactions and events in general journal form. Assume that December 31 is the end of the annual accounting period. a. The Prepaid Insurance account shows a debit balance of $2,340, representing the cost of a two-year fire insurance policy that was purchased on October 1 of the current year and has not been adjusted to-date.b. The Store Supplies account has a debit balance of $400; a year-end inventory count reveals $80 of supplies still on hand.c. On November 1 of the current year, Rent Earned was credited for $1,500. This amount represented the rent earned for a three-month period beginning November 1.d. Estimated depreciation on store equipment is $600.e. Accrued salaries amount to $1,400.
What will be an ideal response?
People who perform complex jobs such as R&D are most creative when they are
a. highly paid. b. given stock options. c. given opportunity to do challenging work. d. under pressure. e. have large budgets.
Which of the following items is not part of the calculation for segment margin?
A) Contribution margin B) Traceable fixed expenses C) Common costs D) Variable costs