A ________ is a set of procedures and sources managers use to obtain everyday information about developments in the marketing environment

A) data warehousing system
B) viral marketing campaign
C) product management system
D) marketing intelligence system
E) sales information system


D

Business

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An alliance can be created to enable customers to use the same technology for purchases from different companies.

Answer the following statement true (T) or false (F)

Business

Manufacturing resources planning (MRP II) has evolved into enterprise resource planning (ERP)

Indicate whether the statement is true or false

Business

National nonprofits with local chapters follow one of two principal organization forms--a single corporation or a/an ______.

A. federation B. joint venture C. amalgamation D. strategic alliance

Business

Answer the following statements true (T) or false (F)

1. Generally, the title page is the first page for most formal reports. 2. The title page serves to motivate the reader to read, interpret, and use the formal report. 3. Back matter is optional for a formal report. 4. Visual aids can be incorporated into the report proper or attached as back matter, depending on the material and on the audience.

Business