When marketers use a variety of communication disciplines-advertising, personal selling, sales promotion, public relations, direct marketing, and online marketing including social media-in combination to communicate a value proposition to the customer, it is referred to as
A. multimedia marketing.
B. managed marketing communications.
C. integrated marketing communications.
D. diverse marketing communications.
E. comprehensive promotion.
Answer: C
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A. perceptual distortion B. closure activity C. self-serving bias D. stereotyping E. perceptual grouping
Which of the following statements avoids gender bias?
A. A manager should support his team. B. A manager who loses his temper quickly is a poor manager. C. A manager should be fair when he conducts appraisals. D. A manager who does not lead by example is a poor manager.
The chief financial officer usually has direct supervision of the treasurer and ______________________________. ?
Fill in the blank(s) with the appropriate word(s).
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What will be an ideal response?