Strategic planning for a firm such as Disney with several SBUs probably occurs ________
A) only in its corporate headquarters
B) only at the individual business unit level
C) at both the overall corporate level and at the individual SBU level
D) as needed based upon the success of the division
E) at the location best suited for this function based upon findings of the SWOT analysis
C
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The alternative evaluation stage clarifies the problem for the consumer by ________, yielding brand names that might meet the criteria, and developing the consumer value perception that each alternative presents.
A. selecting the type of purchase outlet B. establishing a purchase timeline C. evaluating particular products D. suggesting criteria to use for the purchase E. minimizing cognitive dissonance
Forecasting methods that use historical demand to make a forecast are known as
A) qualitative forecasting methods. B) time series forecasting methods. C) causal forecasting methods. D) simulation forecasting methods.
There are many travel agencies in the world. One of the largest is Thomas Cook, which is in England. The slogan the travel agency has used for years is, "Don't just book it. Thomas Cook it." The slogan implies that if you are making any travel plans, you should call the Thomas Cook agency and not some other agency. What learning concept is Thomas Cook relying on with this advertising claim?
A. selective retention B. stimulus discrimination C. perceptual generalization D. selective generalization E. stimulus generalization
A type of mutual fund with particular appeal to investors who accept the efficient market hypothesis is
A) index fund. B) asset allocation fund. C) growth opportunities fund. D) emerging markets fund.