If a speaker uses words to convey sensations of heat or cold, which type of imagery is being used?

a. olfactory
b. kinesthetic
c. tactile
d. organic


c. tactile

Communication & Mass Media

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Studies of body shape show that persons with mesomorphic physiques are perceived as ______.

a. masculine, adventurous, and self-reliant b. tense, nervous, and quiet c. lazy, weak, and sympathetic d. intelligent, aggressive, and stubborn

Communication & Mass Media

Content analysis is a (an) __________ research method that might be used to analyze what is said during a focus group or the newspaper coverage an organization receives

a. informal b. secondary c. nonscientific d. quantitative

Communication & Mass Media

Potential advantages of group discussion over individual work include ALL EXCEPT which of the following

a. greater creativity b. greater commitment to decisions made c. greater resources on which to draw d. greater thoroughness e. all of the above are potential advantages of groups

Communication & Mass Media

Identify and explain the four steps for effectively practicing your speech. Discuss what each step accomplishes that the others do not.

What will be an ideal response?

Communication & Mass Media