Identify and describe four publicity-based public relations tools.
What will be an ideal response?
Publicity is a part of public relations. Publicity is communication in news-story form about the organization, its products, or both, transmitted through a mass medium at no charge. Publicity is a very important aspect of public relations. Publicity can be used to provide information about goods or services; to announce expansions or contractions, acquisitions, research, or new-product launches; or to enhance a company's image.The most common publicity-based public relations tool is the news release, sometimes called a press release, which is usually a single page of typewritten copy containing fewer than 300 words and describing a company event or product. A news release gives the firm's or agency's name, address, phone number, and contact person. Companies sometimes use news releases when introducing new products or making significant announcements. A feature article is a manuscript of up to 3,000 words prepared for a specific publication. A captioned photograph is a photograph with a brief description explaining its contents. Captioned photographs are effective for illustrating new or improved products with highly visible features.There are several other kinds of publicity-based public relations tools. For example, a press conference is a meeting called to announce major news events. Media personnel are invited to a press conference and are usually supplied with various written materials and photographs.
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If Mussel Company has working capital of $540,000 and a current ratio of 3 to 1, the amount of current assets is:
a. $540,000 b. $810,000 c. $270,000 d. $405,000
What is the function of polar bodies?
A. They nurse the egg as it leaves the follicle. B. They allow a reduction in chromosomes while preserving most of the cytoplasm for one egg. C. They orient the egg for penetration by the sperm. D. They orient the sperm toward the egg.
The cost of goods manufactured is recorded with a debit to the Work-in-Process Inventory account and a credit to the Cost of Goods Manufactured account
Indicate whether the statement is true or false
In applying the variable-growth dividend valuation model to a company's stock, analysts frequently define the growth rate, g, as equal to
A) ROE multiplied by the firm's retention rate. B) ROE divided by the dividend payout ratio. C) the dividend payout ratio multiplied by the firm's retention rate. D) P/E multiplied by the dividend payout ratio.