Describe what brands do for consumers.

What will be an ideal response?


Help reduce risk, simplify decisions, and self expression.

Business

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The Council for Marketing and Opinion Research offered several guidelines for reducing refusal rates related to fieldwork. Which of the following is not one of those guidelines?

A) The subject matter should always be disclosed to the respondents. B) Courtesy should be exercised when deciding what hours of the day to call respondents. Calling between 9 a.m. and 9 p.m. is recommended. C) If mall respondents indicate the time is not convenient, an appointment should be made to conduct the interview later. D) Interviewer training programs should be routinely administered so that field workers will be effective at their jobs.

Business

______ legislation has been proposed as a solution to the problem of persistent gender inequity in pay.

A. Expectancy theory B. Pay structure C. Comparable worth D. Equity theory

Business

Many job candidates use LinkedIn to? A) ?research companies

B) ?receive job alerts. C) ?expand their personal and professional networks. D) ?All answer choices are ways that LinkedIn can help candidates locate jobs.

Business

A Chapter 7 debtor's agreement to pay a creditor on a debt after receiving a discharge in bankruptcy is called a:

a. voidable preference. b. reaffirmation. c. fresh start. d. redemption.

Business