The chapter describes a process leaders can use to draft a theme for their company–a unique service proposition. What are some questions that should be asked? What does the wording of a good service proposition look like?
What will be an ideal response?
The process of when drafting a service proposition should include asking such questions as:
• Of customers: What five things do you want when doing business with us?
• Ask employees: If you were our customer, what five things would you want from us? What do you think our customers want?
Use these questions to guide participation in the group process of setting a theme. Write several rough drafts; try to come up with a final version of 10 words or less. If possible, create an acronym.
You might also like to view...
Compensation expense related to employee stock options is a tax-deductible expense for the corporation
Indicate whether the statement is true or false
Which is considered an equal conversation of understanding and a product of an I-Thou relationship?
A. dialogue B. monologue C. technical dialogue D. default dialogue index
A mixed cost
A) will vary in direct proportion to changes in output B) stays the same regardless of output C) has the same cost behavior as a step cost D) will decrease in total when output decreases
Which of the following countries has the lowest union density rate?
A. United Kingdom B. United States C. Canada D. Sweden