Answer the following statement(s) true (T) or false (F)

1. Some people regard advertisers as unscrupulous manipulators who will do or say anything to get you to give them your money.
2. Advertisers know they can make the public believe exaggerated claims about their products without actually lying.
3. According to the textbook, subliminal advertising has a strong effect on us.
4. Gradually over time, ads alter our standards, our perception of needs, and our expectations for life.
5. A 30-second television commercial cannot develop a character in rich detail.


1.true
2.true
3.false
4.true
5.true

Communication & Mass Media

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Communication & Mass Media