Identify one celebrity or organization that you are interested in and describe how that person has used social media for publicity

What will be an ideal response?


Skylar Diggins, a women's basketball player from the University of Notre
Dame, uses Twitter to communicate with her fans. This enhances her image by extending her
name brand and keeping her name in the minds of her followers. As a follower, I can say that
she tweets several times a day with a variety of messages.

Communication & Mass Media

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A police officer using a radar gun as evidence that a person violated the speed limit is using what kind of standard to establish the fact?

a. preponderance of evidence b. ethical criteria c. prima facia d. empirical evidence

Communication & Mass Media

Which of the following management approach argues that managers and employees share in the accomplishment of organizational objectives?

a. scientific management b. administrative management c. bureaucratic management d. Theory X and Theory Y e. human relations school of management

Communication & Mass Media

Which of the following is the best example of a factual statement?

a) "Shawna is angry." b) "Morgan harbors resentment." c) "Barbara is driving a green jeep." d) "Madison is carrying a grudge."

Communication & Mass Media

Exchange theory suggests we seek out people who can give us rewards that are greater than the costs we encounter in dealing with them.

a. true b. false

Communication & Mass Media