All of the following are key dimensions of relationships in business markets EXCEPT
A. information sharing.
B. operational linkages.
C. legal bonds.
D. non-specific adaptations.
E. cooperation.
Answer: D
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Estefan tells one of his staff that he is taking her off of probation since she has corrected her tardiness problem. Estefan is using
A. instrumentality. B. negative reinforcement. C. punishment. D. intrinsic motivation. E. positive reinforcement.
As a market follower strategy, the ________ duplicates the leader's product and packages and sells it on the black market or through disreputable dealers
A) innovator B) cloner C) imitator D) adapter E) counterfeiter
The difference between the current sales revenue and the sales at the break-even point is called the:
A) contribution margin B) margin of safety C) price factor D) operating leverage
Gorton's sells Gorton's Fish Sticks, Gorton's Fish Fillets, and Gorton Grilled Fish. This is an example of
A. family branding. B. shared naming. C. individual branding. D. brand extension. E. single branding.