A__________is a collection of binary digits, including message data and control characters for formatting and transmitting, sent from computer to computer over a network
A) bandwidth
B) packet
C) topology
D) protocol
B
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The first decision in developing an advertising program is to
A. identify the target audience. B. set the budget. C. specify the advertising objectives. D. select the media. E. select the appeal.
Loyal Enterprises has sales revenue of $125,000 for 2014. Its product sells for $10 and has a 25 percent contribution margin. Fixed costs are $26,000. What is Loyal Enterprises' operating income for 2014?
A) $2,600 B) $26,000 C) $31,250 D) $5,250
Contingency fee cases are limited to the U.S.
Answer the following statement true (T) or false (F)
Burger Bistro recently experienced a decline in hamburger sales after salmonella was discovered during a health inspection at one of the restaurants. The marketing manager was interested in how other restaurants had dealt with similar situations. Which of the following types of data would be the most appropriate way to find answers related to this marketing problem?
A. subjective B. experimental C. secondary D. primary E. quantitative