A large software manufacturer attempts to lock in customers by making it difficult for them to substitute their software with one from another company. The strategy used by the company is referred to as ________.
A. standardization strategy
B. switching costs strategy
C. bait-and-switch strategy
D. low cost operation strategy
E. marketing strategy
Answer: B
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The end result of underwhelming customers and shareholders is ________
A) an unfocused value proposition B) a higher pressure for short-run results C) an above-average profit performance D) a low rate of customer turnover E) a high level of customer loyalty
Comprehensive income is listed with unusual items on the income statement
Indicate whether the statement is true or false
The Boy Scout leader announced a camping trip after everyone earns ________ merit badge
A) his B) his or her C) their D) there
________ models propose that whether a leader who possesses certain traits or performs certain behaviors is effective depends on the situation or context.
A. Trait B. Empowerment C. Contingency D. Behavior E. Structural