When a speaker asks an audience to take action, he or she is giving a persuasive speech to

a. actuate.
b. convince.
c. stimulate.
d. arouse.


Answer: a

Communication & Mass Media

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Monroe's visualization step causes audience members to "see" or imagine the results of a particular course of action

Indicate whether the statement is true or false

Communication & Mass Media

According to your textbook, "Managing up" is a

A. communication strategy used by managers to get the most out of their subordinates B. leadership strategy that relies on subordinates creating the manager's goals C. tendency of managers to delegate tasks to subordinates D. communication concept in which subordinates identify their manager's weaknesses and adapt to meet their goals.

Communication & Mass Media

According to sociologist Mark Granovetter, your main job contacts will be close friends and relatives

Indicate whether this statement is true or false.

Communication & Mass Media

Which of the following is a generally accepted principle of adult learning?

A) Adults must be actively involved in the learning process. B) Adults want to gain knowledge that they can apply at some future time. C) New information adults learn is irrelevant to their current needs and busy life. D) Adults should feel a disconnect between learning new information and their past experiences.

Communication & Mass Media