Define loyalty in a service context

What will be an ideal response?


Loyalty is a customer's willingness to continue patronizing a firm over the long-term, preferably exclusively, and recommending the firm's products to others.

Business

You might also like to view...

Distinguish between treaties and conventions

What will be an ideal response?

Business

According to Mintzberg, in a ______, an organization has highly specialized routine operations, very formalized, large operating core, centralized decision-making.

A. operating core B. strategic apex C. machine bureaucracy D. technostructure

Business

Using Table 7.6, suppose activity I is delayed, taking eight days to complete instead of two days. Assume all other activity times remain the same. How much longer will the total project earliest completion time become?

A) zero days B) one or two days C) three or four days D) five or six days

Business

Beliefs may help shape a consumer's attitudes but don't necessarily involve any liking or disliking.

Answer the following statement true (T) or false (F)

Business