Roy is building his personal brand, so he should
A) list his most important needs for development.
B) compare himself to his favorite brands, such as Nike or Chevrolet.
C) give himself a clever name, such as "Resilient Roy."
D) think through his basket of strengths.
Answer: D
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In contrast to ________ research, the findings of ________ research can be treated as conclusive and used to recommend a final course of action
A) quantitative; qualitative B) observational; qualitative C) qualitative; quantitative D) descriptive; observational E) partial; total
Which of the following applies to a marketing intermediary who buys brand name toothpaste from 10 different manufacturers, consolidates offerings, and then resells the various brands to 500 supermarkets in Florida?
A) facilitate the production of products without direct customer feedback B) help a company develop a direct channel selling system C) buy small quantities of products from producers and break them down into narrow assortments for customers D) increase the amount of work that must be done by producers and consumers E) transform the assortments of products made by producers into the assortments wanted by consumers
List the four techniques a salesperson can use to induce customer participation in a sales presentation.
What will be an ideal response?
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What will be an ideal response?