The 4Rs method of generating effective key points for a
presentation requires the following four steps:
a. review, reduce, regroup, refine.
b. reveal, repeal, rally, rehash.
c. repeat, relish, reject, remind.
d. repress, repair, recall, review.
e. revitalize, reassign, reorder, rephrase.
a
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The early business model for Internet portals with access limited mostly to proprietary content was called
A) limited-access portal. B) shielded content. C) walled gardens. D) firewall protected.
Communication that entails failing to stand up for your needs, rights, and wants refers to aggressive communication
Indicate whether this statement is true or false.
Which of the following ethical breaches was not involved in the case of Jayson Blair and The New York Times?
a. plagiarized material from other news sources b. concocted scenes c. checkbook journalism d. fabricated comments and quotes
Before launching an IMC campaign, a practitioner will want to know _______
A) the goal of the campaign B) the state of the organization's customer databases C) the resources (funding, equipment, time, and personnel) available for the campaign D) All of the above E) None of the above