Name and briefly describe three of the four types of costs and rewards that are considered as

part of social exchange theory.

What will be an ideal response?


* Immediate rewards and costs occur in the present moment of a relationship. You compare your
current relationships and assess their present value.
* Forecasted rewards and costs are based on projection or prediction, on the guesses about the
potential of a relationship or its future outlook.
* Cumulative rewards and costs represent the total rewards and costs accrued over the duration
of the relationship.
* Expected rewards and costs represent expectations and ideals about how rewarding a
relationship should be relative to its costs.

Communication & Mass Media

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Which of the following is NOT a criterion by which to measure whether to broadcast or publish private information about an individual?

a) What's the purpose for which the information will be used? b) Is the purpose legitimate and important? c) Is the desired information relevant to this purpose? d) Is invading an individual's privacy the only - or the least offensive - way to obtain the information? e) Would revealing private information be likely to advance the career of the journalist who is revealing it?

Communication & Mass Media

To digitally encode the highest frequency in a signal successfully, it has to be sampled at a rate at least ________ its frequency:

a. twice b. three times c. four times d. none of the above

Communication & Mass Media

As a quantitative method, content analysis is used:

A. to produce frequency counts for each coded element so they can be compared. B. to produce scores for participants who produced the content. C. as a measure of participants' knowledge. D. to count the time or space between thought units. E. to compute means and standard deviations for each coded element.

Communication & Mass Media

“There are two basic kinds of solar heating available for homes. Whereas passive solar heating uses the placement of the home and large windows to let light in during the winter, active solar heating uses photovoltaic panels to convert light directly

into electricity.”This statement represents a(n): a) typical example. b) logical definition. c) series of examples and nonexamples. d) etymological definition.

Communication & Mass Media