Demographic segmentation is based on audience characteristics such as:
a. values, beliefs, and buying patterns
b. age, gender, and ethnicity
c. control of resources, power, and income
d. all of the above
b. age, gender, and ethnicity
Communication & Mass Media
You might also like to view...
Stating your topic is vitally important to the speech introduction
Indicate whether the statement is true or false
Communication & Mass Media
The responsibility for the quality of information a team uses rests only on the member providing it
Indicate whether the statement is true or false
Communication & Mass Media
In the _____ stage of small group development, members make some attempt to identify what needs to be done, who will do it, and so on
Fill in the blank with the appropriate word.
Communication & Mass Media
What does the Plus-2 Concept add to Barnlund's theory?
A. Self-orientation B. An "other" orientation C. Reflected appraisal D. Co-culture
Communication & Mass Media