Which of the following statements is true of the use of slice-of-life executions?
A. Slice-of-life or problem/solution execution approaches are limited to the advertising of services.
B. To be effective, a slice-of-life execution should avoid mimicking real life because its primary purpose is to rise above the clutter.
C. Slice-of-life executions work well only for consumer products with perceived homogeneous qualities.
D. Many advertisers like slice-of-life executions because they feel they are an effective way to present a situation to which consumers can relate.
E. Slice-of-life executions are very inefficient in business-to-business advertising.
Answer: D
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Trent Co purchased 20,000 shares of IBM stock, as a trading security, for $42 in June of 2013 . At year-end, the stock price had risen to $45 . Trent:
a. makes no adjustment to the value of the stock at year end. b. records a debit to Allowance to Adjust Short-Term Investments to Market and a credit to Unrealized Gain on Investments. c. records a debit to Unrealized Gain on Investments and a credit to Allowance to Adjust Short-Term Investments to Market. d. records a debit to Allowance to Adjust Short-Term Investments to Market and a credit to Realized Gain on Investments.
Sayid’s future goal is focused on making a lot of money so that he can buy whatever he wants and have the freedom to travel. He decided that the quickest way to do this is to make promises that he does not intend to keep and to make sure that his employees do not catch wind of his ultimate goal to “get in and get out fast.” Sayid is a good example of which need of McClelland’s acquired needs theory and what type?
What will be an ideal response?
During which stage of new-product development will management most likely consider whether the new product will cannibalize sales of the company's existing products?
A. idea generation B. marketing strategy development C. test marketing D. business analysis E. product concept development
In the absence of regulation, banks would probably hold
A) too much capital, reducing the efficiency of the payments system. B) too much capital, reducing the profitability of banks. C) too little capital, increasing the return on equity. D) none of the above.