A proper promotional mix is one that__________
Fill in the blanks with correct word.
ANSWER: meets the needs of the target market
A proper promotional mix is the one that management believes will meet the needs of the target market and fulfill an organization's overall goals.
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One of the findings of the Mall of Atlanta focus group research mentioned in the text was that respondents who go to the mall for entertainment try to hold costs to under $30, except for special occasions
The client reviewed this information and decided to design a mall experience package that would cost $29.95 The client has fallen victim to which disadvantage of focus groups? A) misuse B) misrepresentation C) messy D) Both A and B are correct.
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A) phantom B) planning C) modular D) low-level E) A and B
Erin draws a check payable to "Foodland" to buy groceries. ?Refer to Fact Pattern 23-1. Erin's check is most likely A) a certificate of deposit
B) an order to pay. C) a promise to pay. D) a promissory note.
The dissolution of a partnership may occur:
a. if a partner is found to be bankrupt b. if the business of the partnership is made unlawful c. if a partner dies d. if a partner is found to be bankrupt or if a partner dies e. if a partner is found to be bankrupt or if a partner dies or if the business of the partnership is made unlawful