If one is not careful, ethnic identity can lead to _______
a. enculturation.
b. acculturation.
c. ethnocentrism.
d. racism.
c
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A campaign employing bunching would run an ad intensively during a specific, limited period
Indicate whether this statement is true or false.
Target stores identify pregnant women who might want baby product coupons by ______.
A. tracking their medical records B. having them register at the Target website C. having friends recommend them through Facebook D. tracking the products they buy at the store
Benjamin reveals to Virgil that he is feeling severely depressed just as Virgil is leaving their dorm room for an important exam. In doing so, Benjamin has violated a guideline for improving self-disclosure
Indicate whether this statement is true or false.
Content analysis and interaction analysis are similar in that:
A. each is considered a quantitative method. B. each codes ongoing interaction. C. each is an experimental research design. D. each relies on participants' perceptions of communication events. E. each is a method for analyzing content of interaction.