Which of the following describes a situation when skimming should be used?
A) when experience or scale effects lead to a favorable volume—cost relationship
B) when there is a strong price—perceived quality relationship
C) when a large segment of the customer base is price-sensitive
D) when the company wants to build significant market share
B
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Over the past several years General Motors (GM), like other auto manufacturers, has introduced many new models of sport utility vehicles (SUVs) in all its major divisions. This proliferation of SUVs and an increase in gasoline prices have caused sales to level off. In response, GM offered rebates of up to $5,000 or no-interest financing on selected models of SUVs. The largest rebates went to current owners of GM vehicles, so that they would replace their current vehicles with a GM model instead of switching to another brand. The rebates have been heavily advertised on national television. Profit margins per vehicle have shrunk as a result of these costly promotions. In which stage of the product life cycle is GM currently operating?
A. market growth B. sales decline C. market introduction D. market establishment E. market maturity
A scalar variable can hold multiple values whereas a composite variable can hold only a single value.
Answer the following statement true (T) or false (F)
The issue price of bonds is found by computing the future value of the bond's cash payments, discounted at the contract rate of interest.
Answer the following statement true (T) or false (F)
Amy is participating in an employment interview conducted by a panel of senior executives. She is asked the question, "What leisure activities do you enjoy?" Which of the following responses from Amy is most likely to appear professional?
A. Telling them that she loves to jog B. Telling them that she loves to watch television C. Telling them that she loves to sleep D. Telling them that she loves to shop