Briefly describe the various types of information about customers that could be found in the marketing situation section of a marketing plan
What will be an ideal response?
The marketing situation section of a marketing plan involves an assessment of the company's customers. This may include a profile of the "typical" customer based on factors such as geographics, demographics, psychographics, and behaviors. The section may also split the company's customers into different segments grouped by shared characteristics.
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Maintenance access to systems increases the risk that logic will be corrupted either by the accident or intent to defraud
Indicate whether the statement is true or false
Even though customers' needs are constantly changing, once the service desk has developed effective processes, they will continue to be effective; analysts just need to focus on keeping their technical skills up to date.
Answer the following statement true (T) or false (F)
Regarding the demand for business products, which of the following is true?
A. Industry demand is generally highly elastic. B. The demand facing most individual firms is fairly inelastic. C. Demand for business products is derived from the demand for final consumer products. D. All these answers are correct.
An example of a(n) ____ I/O device is the pill-sized camera from Given Imaging that, when swallowed, records images of the stomach and the small intestine as it passes through the digestive system.
A. general-purpose B. special-purpose C. core-purpose D. integrated-purpose