How can organizations use consumer promotions to increase consumption of their products?
What will be an ideal response?
Companies can motivate consumers to increase their consumption through sales targeted to key events (such as
back to school sales), or by discounting the purchase of large amounts of product. For example, fast-food
restaurants offer "supersize" discounts for consumers who purchase bundled offerings of products, such as
hamburgers, French fries, and soft drinks.
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The following are reasons to use guerilla marketing, except:
A) to create buzz B) to reach consumers that cannot be reached with traditional advertising C) to interact with consumers D) to build relationships with consumers
According to the text, why is the accounts receivable turnover ratio widely used in analyzing revenue-related fraud?
a. Significant amounts of fictitious revenues and receivables will almost always affect this ratio except in rare cases. b. Adding fictitious receivables will generally decrease the number of days it takes to collect receivables. c. If the ratio generally exceeds 1, recording fictitious sales will significantly increase the ratio, making it easy to spot fraud. d. Since the ratio should ideally equal to 1, any deviation from this number is easy to detect.
Answer the following statements true (T) or false (F)
Empirical research has proven that user needs are heterogeneous.
In business process management (BPM), an as-is model ________.
A. predicts the likely future state of a business process B. documents the existing business process C. represents the ideal state of a business process D. contrasts the former and current states of a business process E. represents the desired state of a business process