By using infrared/near-infrared light, which technology allows researchers to directly measure how consumers allocate their attention to various marketing and nonmarketing stimuli in their environment?
A. fMRI scans
B. eye tracking
C. EEG scans
D. facial coding
Answer: B
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Barlo Lunch Snacks places a coupon in each box of its cracker product. Customers may send in five coupons and $3, and the company will send them a recipe book. Sufficient books were purchased at a cost of $5 each. A total of 500,000 boxes of product were sold in 2016. It was estimated that 4% of the coupons would be redeemed. During 2016, 9,000 coupons were redeemed. What is Barlo's premium
expense for 2016? A) $4,400 B) $8,000 C) $20,000 D) $40,000
Each of the following reduces political behavior EXCEPT
A. formal rules and procedures. B. open communication. C. acting as a good role model. D. confronting employees who act inefficiently, unethically, or irresponsibly. E. All of these can reduce political behavior.
Suzanne is not looking for a new job, but she could be persuaded to take one if the right opportunity came along. Suzanne would be considered a passive jobseeker.
Answer the following statement true (T) or false (F)
An Embassy Suites hotel offers an inexpensive "Family Luncheon Buffet" on Sundays to get customers for its restaurant that is filled by business travelers during weekdays. This effort to get new customers for the available facility is an example of
A. market development. B. market penetration. C. diversification. D. a production orientation. E. product development.