The promotional mix is communicated through public relations, publicity, personal selling, promotion, and _________________.
Fill in the blank(s) with the appropriate word(s).
advertising
These are the communication methods for the promotional mix.
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A letter would be appropriate for which of the following situations?
A) Sending the list of public holidays for the year to all employees B) Alerting employees that a flex-time schedule will go into effect C) Communicating news to a client D) Sending the project schedule to the team E) Dispatching the performance chart of the employees
Which of the following statements is true about e-signatures?
A) Laws governing e-signatures are uniform throughout the country. B) E-signatures are not binding for contracts involving bank loans and brokerage accounts. C) The Electronic Signatures in Global and National Commerce Act (E-SIGN) specifies that a digital signature requires password authentication. D) The E-SIGN law makes e-signatures binding and allows consumers and businesses to sign contracts online.
Typically a franchisee is a subsidiary of the franchisor
Indicate whether the statement is true or false
The cofounders for Contap received $275,000 from venture capitalists. What did the investors receive in return?
a. 5% royalties from future sales b. 15% equity of the business c. 50% equity of the business d. 10% royalties from future sales