Copy thrust is what the words and illustrations of an advertisement should communicate.
Answer the following statement true (T) or false (F)
True
Copy thrust is what the words and illustrations of an advertisement should communicate.
You might also like to view...
Details of the division of partnership income should normally be disclosed in the financial statements
a. True b. False Indicate whether the statement is true or false
Contributed capital appears in the stockholders' equity section of a corporate balance sheet
Indicate whether the statement is true or false
Which item is NOT listed as an ethical issue for organizational influence strategies as noted from the text?
A. framing B. impression management C. coercion D. communication of expectations
Answer the following statements true (T) or false (F)
1.People are not likely to be creative when they love what they do as it removes the motivation to do anything else. 2.Weak relationships may foster creativity up to a point, beyond which the number of ties may even constrain creativity at work. 3.Creativity is based on the ability to think of more than one place or on more than one level at a time. 4.Taken together, job design, supervision, organizational climate, and the allocation of adequate time, and resources can have a potent and synergistic effect on individual and organizational creativity.