Recently, U.S. dairies, struggling to increase milk sales, tried to change the way adults thought about chocolate milk. The dairies wanted to ________ chocolate milk in the minds of adult consumers.
A. differentiate
B. segment
C. reposition
D. promote
E. explain
Answer: C
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The common grand strategies are
A. star, question mark, cash cow, and dog. B. cost-leadership, differentiation, cost focus, and focused differentiation. C. growth, stability, and defensive. D. strengths, weaknesses, opportunities, and threats. E. defender, prospector, analyzer, and reactor.
Which of the following best describes a company's financing activities?
a. Financing activities focus on the sale of products and services. b. Financing activities include selling products. c. Financing activities enable a company to acquire assets needed to run a business. d. Financing activities are represented by the revenues and expenses on the income statement.
________ is research designed to assist the decision maker in determining, evaluating, and selecting the best course of action to take in a given situation
A) Exploratory research B) Conclusive research C) Complex research D) Problem-identification research
You are evaluating a training program. You are trying to use triangulation methods during your evaluation. Which one of the following is NOT a reasonable triangulation method?
a. using interview data collected from the employees who completed the program and their supervisors b. using data obtained from all trainees using a web-based survey c. using data collected by three different observers who observed trainees’ work performance d. using data collected from two different times (immediately after the program and 4 months after the program)