Which of the following types of communication programs is typically the easiest to evaluate?
A) public relations
B) word of mouth marketing
C) personal sales
D) sales promotion
E) advertising
D
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Which of the following appears to be common to most embezzlers who are caught?
a. Long-term focus b. Investments made in low-risk instruments c. Saving what they steal d. Spending on lifestyle improvements
A group of words that looks like a sentence but is missing either a subject, a verb, or a complete thought is called a(n) ________
A) run-on B) comma splice C) fragment D) independent clause
A covered position occurs when
A. you have hedged a transaction exposure. B. you are covered by insurance against loss in your short. C. you have recovered your basic investment. D. you can cover your short position with another currency.
Which of the following is true about the Clean Air Act?
A) Congress ordered the states to set ambient air quality standards, and most states have thus far set at least some ambient air quality standards. B) Congress directed the EPA to set ambient air quality standards for certain pollutants, but the EPA has not yet set the standards due to scientific uncertainty. C) Congress set national ambient air quality standards for a number of pollutants. D) Congress directed the EPA to set ambient air quality standards for certain pollutants, and standards have been set thus far for carbon monoxide and sulfur oxide, among others. E) Congress set goals, but not standards for a number of pollutants.