During the decline phase of the product life cycle, ________.
A. channel members cease to support the product
B. promotion emphasizes brand advertising and comparative ads
C. promotion is focused on product awareness
D. companies boost customer service efforts to keep up with product
E. the product reaches its maximum distribution
Answer: A
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A few state courts have declared their state's statute of repose unconstitutional because it:
A. does not bar the bringing of a tort-based product liability suit after a certain number of years from the date the product is first sold to a user. B. denies people the right to seek redress for their injuries when they had no chance to discover their injuries within the statutory period. C. gives people time from the date they discover their injury in which to bring their suit. D. refrains people to bring a suit who are injured by products such as asbestos or DES that cause injury immediately.
An advantage of real-time processing of sales is
a. the cash cycle is lengthened b. current inventory information is available c. hard copy documents provide a permanent record of the transaction d. data entry errors are corrected at the end of each batch
The ending merchandise inventory for the current accounting period is overstated by $3,500. What will be the effect of this error?
A) The net income for the current accounting period will be overstated by $3,500. B) The cost of goods sold for the current accounting period will be overstated by $3,500. C) The ending merchandise inventory for the next accounting period will be overstated by $3,500. D) The cost of goods sold for the next accounting period will be understated by $3,500.
Which of the following is most likely an advantage of social media marketing?
A) Social media are targeted and personal. B) Social media campaign results are easily measured. C) Social networks are largely marketer controlled. D) Social media allow marketers to engage in multichannel sales. E) Social media campaigns are simply implemented and rarely backfire.