A ________ is the legal term for a brand name, brand mark, or trade character
A) trademark
B) patent
C) copyright
D) logo
E) corporate mark
A
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________ is information that is contributed by consumers themselves to databases such as social media profiles, answers to online surveys or questionnaires, or personal information such as name and e-mail contact when visiting webpages
A) Secondary data B) Declared data C) Observed data D) Panel data
A decrease in long-term assets always means old assets were sold during the year
Indicate whether the statement is true or false
What of the following is a challenge faced by malls?
A. There is little entertainment value at malls. B. Many aging malls have not been updated and are unappealing to shoppers. C. Foot traffic is low at malls. D. Customers are not able to stay at malls for extended periods of time because of the lack of places to get food. E. Mall management does not maintain consist hours of operation for retailers.
Which statement is not true about why it is difficult to conduct field experiments in the international arena?
A) In many countries, the TV stations are owned and operated by the government with severe restrictions on television advertising. This makes field experiments manipulating advertising levels extremely difficult. B) The lack of major supermarkets in the Baltic states makes it difficult to conduct field experiments to determine the effect of in-store promotions on the sales of products. C) Even when basic infrastructures such as roads, transportation, and warehouse facilities are adequate, they do not help in achieving desired levels of distribution. D) Even when experiments are designed, it is difficult to control for the time order of occurrence of variables and the absence of other possible causal factors, two of the necessary conditions for causality.