With entertainment and news-type messages, we are typically:

a. more active in searching for exposures and processing the information
b. less active in searching for exposures and processing the information constructed
c. indifferent about searching for exposures and processing the information
d. none of the above


a. more active in searching for exposures and processing the information

Communication & Mass Media

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________ guide which behaviors get repeated and which behaviors do not.

A. Rituals B. Performances C. Social Norms D. Stereotypes

Communication & Mass Media

The margin of error for a survey is

A) insignificant if enough people are surveyed. B) critical to determine accuracy. C) good enough as long as it's near 5 percent. D) needs to be 2 percent or lower for any level of confidence.

Communication & Mass Media

Whatever is deemed off-limits changes with the times, so public speaking topics considered inappropriate or obscene at one time may not be seen this way at another time

Indicate whether the statement is true or false

Communication & Mass Media

"Melting pot" is a metaphor that assumes that immigrants and cultural minorities will be assimilated into the U.S. majority culture, losing their original cultures.

Answer the following statement true (T) or false (F)

Communication & Mass Media