The different types of scanner data are useful for a variety of purposes. Which of the following purposes applies to scanner data?
A) data used for consumer beliefs
B) data used for establishing consumer attitudes
C) data used to determine customer motives
D) making advertising decisions, including budget, copy and media, pricing
D
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Why are inventory carrying costs higher for retailers who source internationally?
A. Labels of origin are typically put on products and need to be removed upon arrival. B. There is no way to predict the extra tariffs that will be levied by importing countries. C. Foreign distribution centers charge higher storage fees. D. Lead times are longer, and there is a need to maintain higher levels of safety stocks. E. Changes in fixed costs result in additional inventory.
Pratt & Austin wholesale paper products are sold in gift shops, department stores, and some specialty stores. When one of the firm's salespersons entered the office of the buyer for Dillard's department store, he handed the buyer a pocket planner that featured nature pictures by artist Andrea Tachiera. What kind of approach was the Pratt & Austin salesperson using?
What will be an ideal response?
The Liberal Arts faculty failed to see the reason that every professor on campus would not make exactly the same amount of money, arguing that every person is of equal value
The business faculty relied on the laws of supply and demand and market forces to guide their wages and couldn't fathom why their counterparts could be such dunderheads. The source of conflict between these two groups is: A) Differentiation. B) Uncertainty. C) Reward systems. D) Structural.
Answer the following statements true (T) or false (F)
1. Many users of audit reports expect auditors to detect fraud, theft, and illegal acts, and to report them publicly. 2. Legal liabilities of professional accountants arise only from lawsuits brought on the basis of the law of contracts. 3. The auditor has a duty of care to a company that hires the auditor and has a contract with him or her under privity of contract. 4. Auditors need not be concerned about statutory law liability.