Which of the following is determined by a customer's personal evaluation of the benefits and costs of a market offering relative to those of competing offers?
A) customer-perceived value
B) customer satisfaction
C) customer-perceived performance
D) customer relationship management
E) market segmentation
Answer : A) customer-perceived value
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The aggregate of all elements, sharing some common set of characteristics, which comprise the universe for the purpose of the marketing research problem, is called the ________
A) sample B) inference C) hypothesis D) population E) element aggregate
You are given the following information obtained from a random sample of 5 observations taken from a large population. 32 34 32 30 32 Construct a 95% confidence interval for the mean of the population, assuming the population has a normal distribution
OWB Inc. and Owin Inc. are owned by the same family. OWB's marginal tax rate is 30%, and Owin's marginal tax rate is 21%. OWB has the opportunity to engage in a transaction that will generate $250,000 taxable cash flow. Alternatively, Owin could engage in the transaction. However, Owin would incur an extra $60,000 deductible cash expense with respect to the transaction. Which of the following statements is true?
A. Owin should engage in the transaction because it has the lower marginal tax rate. B. OWB should engage in the transaction to avoid the extra expense. C. Because OWB and Owin are owned by the same family, the family is indifferent as to which corporation engages in the transaction. D. OWB should engage in the transaction to generate $24,900 more after-tax cash flow.
Which one of the following is not one of the factors that impacts on the effectiveness of upward communication?
A. Quality of subordinate's presentation of the message B. Timeliness of the message C. Utility of the message D. Position held by the message receiver