Which is NOT one of the ways that author Jib Fowles says advertisers work to attract buyers?

a. need for sex
b. need to sell products
c. need to nurture
d. need to achieve


ANSWER: b

Communication & Mass Media

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You realize that having another person's point of view or opinion for your speech would make your speech more interesting. The best source of information to consult to find that information would be

A) an encyclopedia. B) an interview. C) the Internet. D) your personal experience. E) a book of quotations.

Communication & Mass Media

The direct style of communication is often used when individuals wish to preserve the harmony of a relationship.

Answer the following statement true (T) or false (F)

Communication & Mass Media

In a(n) ____, one person from the group gives the presentation

A) round table discussion B) oral report C) forum D) panel discussion

Communication & Mass Media

Among the signs of groupthink are all of the following EXCEPT:

A. The absence of self-censorship B. Pressure on dissenters C. Illusion of unanimity D. Belief in the superiority of the group

Communication & Mass Media