Demographic segmentation techniques segment the population using personal attributes such
as age, income, sex, occupation, and education.
Indicate whether the statement is true or false
TRUE
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During which step of the segmentation process would the marketer group customers into segments based on similar needs and benefits sought by the customer in solving a particular consumption problem?
A) Step 2—segment identification B) Step 3—segment attractiveness C) Step 6—segment "acid test" D) Step 1—needs-based segmentation E) Step 7—marketing-mix strategy
Delaying noncritical activities to lower peak demand and, thus, increase resource utilization is called resource ________.
What will be an ideal response?
Cause-related marketing serves firms by generating positive attitudes about the firm's products and breaking through advertising clutter in the marketplace
Indicate whether the statement is true or false
Briefly describe the difference between a manufacturing and a nonmanufacturing cost