A producer of household batteries for flashlights, radios, and other small electronic devices wants to increase its sales relative to its competitors. The company enters into an arrangement with a supplier of bicycles to develop an incentive for retail buyers to order more batteries. Salespeople for the battery company tell each buyer that for every 20 cases of batteries ordered, the buyer will get a new bicycle. The buyer can keep the bicycle, or use it as part of an in-store contest promotion. The battery company's promotion effort aimed at retail buyers is
A. buyer-initiated communication.
B. integrated marketing communications.
C. pushing in the channel.
D. pulling by customers.
E. None of these is a good answer.
Answer: C
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On January 1, 2017, Oldham Company sold goods to Windall Company in exchange for a 3-year, non-interest-bearing note with a face value of $30,000. If Oldham entered into a separate financing transaction with Windall, an appropriate interest rate would be 10%; therefore, the transaction price would be $22,540. Which of the following statements is true about the journal entry that records the
transaction when Oldham delivers the goods to Windall on January 1, 2017? A) Debit Note Receivable for $22,540 B) Credit Sales Revenue $22,540 C) Debit Discount on Note Receivable $7,460 D) Credit Interest Revenue $7,460
________ components of the promotion mix do not seek a short-term increase in sales. Instead, with these communication activities, the company tries to maintain a positive image of an organization and its products
A) Personal selling B) Sales promotion C) Public relations D) Word-of-mouth E) Direct marketing
In which of the following sections of a business plan would a not-for-profit business most likely discuss its capacity to benefit its customer target?
A) executive summary B) service overview C) competitive overview D) management overview E) financial overview
Culture includes everything but
A. religion and politics. B. religion. C. higher education and universal values. D. none of the above.