Which of the following is true with regard to price?
A) Historically, price has had the least perceptible impact on buyer choice.
B) Price is the least flexible element in the marketing mix.
C) Unlike product features and channel commitments, prices cannot be changed quickly.
D) Price is the sum of all the values that customers give up to gain the benefits of having a product.
E) Prices only have an indirect impact on a firm's bottom line.
D
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Which of the following is an example of an integrity violation of e-commerce security?
A. A website is not actually operated by the entity the customer believes it to be. B. A merchant uses customer information in a manner not intended by the customer. C. A customer denies that he is the person who placed the order. D. An unauthorized person intercepts an online communication and changes its contents.
Clearwater Hampers is a small British company that sells luxury food and drink in various combinations in picnic hampers. Food and wine are seen as classic, fail-safe gifts in a market where present-buying is increasingly tricky. Corporate customers, both in the United Kingdom and abroad, are important to the business. Clearwater has had several orders for more than a quarter of a million dollars. According to the company's leading salesperson, Peter Austin, "We have lots of repeat corporate customers as a result of the importance we place on getting the hampers out on time and filled with the right products."The fact that Clearwater Hampers has repeat corporate customers indicates that it creates ________ with its customers.
A. strategic relationships B. joint decision-making alliances C. transactional relationships D. symbiotic relationships E. exchange-oriented dependencies
After all of the account balances have been extended to the Income Statement columns of the work sheet, the totals of the debit and credit columns are $77,500 and $85,300, respectively. What is the amount of the net income or net loss for the period?
A) $7,800 net income B) $7,800 net loss C) $85,300 net income D) $77,500 net loss
A ______ is a formal document that provides, among other things, background and financial information about the company.
a. business model b. business plan c. business strategy d. investor plan