Compare and contrast probability samples and nonprobability samples.  List the types of samples for each.

What will be an ideal response?


PROBABILITY SAMPLES. If the sample must be representative of the population, probability sampling is used. In this case, every element in the population has a known statistical likelihood of being selected. The types of probability samples are: simple random sample, stratified sample, cluster sample, and systematic sample.

NONPROBABILITY SAMPLES. Any sample in which there is no attempt to ensure representativeness is a nonprobability sample. Researchers cannot statistically calculate the reliability of the sample.  The types of nonprobability samples are: convenience sample, judgment sample, quota sample, and snowball sample.

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Indicate whether the statement is true or false

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Which statement is correct concerning the effect on subsequent questions?

A) As a rule of thumb, general questions should precede specific questions to prevent specific questions from biasing responses to general questions. B) The inverted funnel approach is useful when respondents have no strong feelings or have not formulated a point of view. C) The inverted funnel approach is particularly useful when information has to be obtained about respondents' general choice behavior and their evaluations of specific products. D) All are correct.

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Indicate whether the statement is true or false

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Answer the following statement true (T) or false (F)

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