In the context of the Big Five personality dimensions, ________ concerns the degree to which an individual is creative, curious, and cultured versus practical with narrow interests.
A. agreeableness
B. conscientiousness
C. openness to experience
D. extroversion
Answer: C
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Joelle bought a new Coach purse for herself as a birthday present. She had never spent that much on a purse, but decided it was worth it because it was so elegant. This demonstrates how a customer's perception of ________ can influence buying behavior.
A. utility B. competition C. exchange D. value E. place
One type of foreign bond that carries no currency exchange rate risk for a U.S. investor is a
A) Eurodollar bond. B) foreign-pay bond. C) PIK bond. D) Yankee bond.
Amy received a phone call last night during supper. The caller wanted her to attend a meeting to learn about timeshares. Since Amy had never thought of purchasing this type of product before she received the call, this is obviously an example of _____ telemarketing.
A. outbound B. lead generation C. customer service D. inbound E. relationship
Which testing method should Axel Inc., a manufacturer of consumer electronics, employ to determine if consumers remember its new advertising campaign slogan?
A. concept testing B. recall tests C. physiological tests D. portfolio tests E. comprehension and reaction tests