Kirsten is a media buyer working for a company that produces frozen side dishes and entrees
The marketing team at the company wanted to guarantee that advertisements for its new line of frozen desserts would be aired on at least two of the most popular new television series of the year. Based on this requirement, Kirsten most likely purchased the television advertising through ________.
A) ad trafficking
B) scatter buys
C) media placement
D) rate cards
E) upfront markets
B
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________ pricing occurs when a seller states prices or price savings that mislead consumers or are not actually available to consumers
A) Predatory B) Psychological C) Deceptive D) Cost-plus E) Allowance
Which of the following is the intentional withholding of meaningful information from management, which includes asking questions, expressing concerns, and offering suggestions?
A. upward communication B. voice C. silence D. e-harassment
The benefits of integrated logistics management (ILM) include ______.
a. keeping logistics costs down b. contributing to employee morale c. contributing to employee motivation d. circumventing government regulations
________ is an effort to attain objectives by attacking or hurting others.
A. Assertiveness B. Acquiescence C. Autonomy D. Aggression