When consumers begin to think of an advertisement as old or stale, the concept being illustrated is:
A) a sales-response curve
B) wear out effects
C) decay effects
D) carryover effects
B
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Ads in trade journals and other media have a better chance of being noticed by members of the buying center if the firm is either in a straight rebuy or a modified rebuy situation
Indicate whether the statement is true or false
Which of the following would be considered a primary dimension of diversity?
A. Physical ability B. Religion C. Lifestyle D. Appearance E. Educational background
Reading a blog written by an industry expert can be considered similar to _____
A) conducting primary research B) utilizing tertiary research C) observational research D) interviewing experts E) secondary research
Which of the following is the best advice about résumé length?
A) Because recruiters are busy, keep it to one page. B) Because recruiters and hiring managers want to know your skills, make it as long as needed to sell yourself. C) Because recruiters interview applicants with two-page résumés, make it two pages. D) Because experts are divided between one- or two-page résumé length, make your résumé a page and a half.