Checking a diversified company's business portfolio for the competitive advantage potential of cross-business strategic fits does not involve ascertaining the extent to which sister business units
A. have opportunities to share use of a well-respected brand name.
B. have value chain match-ups that offer opportunities to combine the performance of related value chain activities and reduce costs.
C. have value chain match-ups that offer opportunities to create new competitive capabilities or to leverage existing resources.
D. have value chain match-ups that offer opportunities to transfer skills or technology or intellectual capital from one business to another.
E. are cash cows and which ones are cash hogs.
Answer: E
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